The Corn Refiners Association  came to the conclusion that the ingredient, high fructose corn syrup, had gotten a bad name. So, they came up with the idea to change their name to “corn sugar”. A marketing plan!

When they submitted their application to the FDA, the Sugar Association filed suit against them, because they did not want to be lumped in with that ingredient. The FDA agreed on the basis that sugar is a solid, dried and crystallized food- not a syrup.

The Sugar Association  spokesman stated that, “what’s going on is basically a con game”. The Corn Refiners Association issued a statement that the name change was denied “on technical grounds”.

Since then, the Corn Refiners have begun advertising that fructose corn syrup has the same nutritional value as sugar. In the meantime, we will continue to see fructose listed in the ingredients panel of many products. Who would have thought that being compared to sugar would be so “goal-worthy”.

For pic o’ day, I first thought I would stick with the corn theme

But then, I thought I’d go more positive and reflect on “help on hot days”:

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