This past week I watched a lot of basketball including the ACC tournament and games that featured University of Richmond and Virginia Commonwealth. As a sports fan, this is a great time of year.
While watching these games, you start to see the same commercials repeated over and over. So much so, that on occasion I have found myself thinking that I will never buy that car or that product being advertised. Maybe they really are just trying to irritate me into an angry purchase. Is that a marketing ploy?
There is one ad that I just cannot get enough of it. In fact, I’ve even mentioned it in a previous blog. It’s really a spokesman/animal. It’s the Food Lion lion. Here he’s even at a tailgating party:
Seriously, I know that a lion cannot talk and dispense wisdom on budgets and shopping. Although, lions might enjoy picnics and tailgating. So there’s that! There’s even one where he enjoys getting his hair/mane blown back like a “hair band member” from an 80’s rock band.
The Food Lion lion is a figment of our imagination and fancy televison editing. Another figment of our imagination… diet soft drinks.
According to WebMD, after eight years of collecting research data, researchers at the University of Texas Health Science Center have reported findings that a person’s risk for being overweight increases by 41 percent, for every can or bottle of diet soft drink that they drink per day.
Also in the book A Lighter You! Train Your Brain to Slim Your Body, author Holly Stokes, a certified Hypnotherapist and Neuro-Linguistic Programming (NLP) Practitioner, writes that drinking diet drinks are more likely to cause weight gain than non-diet soda and may lead to health problems including diabetes and heart disease.
When we take the concept of diet soda as being part of losing weight, it is true that it saves approximately 140 calories versus other sugary drinks. Unfortunately, it is linked to causing tooth decay, depression, loss of bone density and has been linked by some researchers to heart problems. Not to mention the fact that diet drinks have no nutrional value.
The above reported study followed over 9500 people to arrive at these research findings. Unfortunately, diet drinks are like the Food Lion lion.
Of course, I still am waiting to hear the Food Lion lion say the diet drinks are healthy. I might then be persuaded!
And for pic o’ day