Everyone likes positive. Many books have been written on thinking positively. Maybe that’s why the song Ac-Cent-Tchu-Ate the Positive has been so popular. First stanza:
You’ve got to accentuate the positive
Eliminate the negative
Latch on to the affirmative
But don’t mess with Mister in-Between
I was going to post the names of everyone who has sung that song over the years. So, I went to Wikipedia and realized how long the list of singers. More proof that music and singers like positive. Then, I saw the long list of movies and TV shows that have included this song. More proof!
I thought about this as I was having breakfast yesterday, as I listened to a business venture recently started. The business is premised on organizing expenses to avoid problems with the IRS, so you can get quick documentation.
Their description of the business dealt mainly in the negative as a way to track expenses, set aside money for taxes, and properly take care of your finances to avoid an IRS audit. A good goal but sounds a bit negative to me… avoidance of an audit.
We discussed how insurance companies have learned to market in the positive. Car insurance companies market price savings, not security that you’ll know that you are covered when someone runs into you. Life insurance companies don’t focus on death. They focus on your peace of mind… knowing that your family will be fine. They… AC-Cent-Tchu-Ate the Positive!
Long ago, to properly try a case, you have to present what a verdict will do for the client. I later learned to simplify damages by addressing how to fix, help, and make up for what was caused by the crash. Juries want to hear what their verdict will do in the positive.
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