I admit that I laugh at some insurance commercials. Others just make me sneer. For instance, I always laugh when Allstate’s Mayhem falls through the roof or slaps against a car. It doesn’t matter to me that Allstate might not be a treat to negotiate with on a claim.
When it comes to Geico ads, I admit that I really don’t find any of them that funny. Well, maybe a pig on a plane might be unusual. Other than that, the ads don’t grab me. I am fascinated that they originate from an agency in Richmond, Virginia.
A recent campaign includes two men playing musical instruments. They comment on Eddie Money running a travel agency or a muscle man directing traffic. Come to think of it, I do like the lion named Carl, who is being watched by two antelopes with night vision goggles… but I digress.
I saw a New York Times advertising column discuss those musicians. Stuart Elliot answered who they are and whether they really are musicians. Since it involves advertising and insurance, I thought that his answer serves as a curious look behind the advertising scenes. Here’s what he said,
A. The commercials for Geico, dear reader, are part of a campaign that began in July, says Theresa Dunn, a spokeswoman at the agency that creates the campaign, the Martin Agency in Richmond, Va., part of the Interpublic Group of Companies.
The musicians are actual musicians, Ms. Dunn says. One, who portrays Ronnie the mandolin player, is Alex Harvey, a music teacher from Brooklyn “who happened to get cast in an acting role,” she adds.
The other, who portrays Jimmy the guitar player, “is an actor who just happens to play the guitar,” Ms. Dunn says. More information about him can be found here: http://www.timothyryancole.com/#!productions/c1edo
And for pic o’ day, my Mom sent one from the basketball court this weekend. Well, maybe not really from the court.
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