“I’m watching my ipad” is a funny line from a Dish Network commercial. It’s an old curmudgeon on the porch who does not want to be interrupted.
That ad is like a precursor to a recent ruling in favor of Dish Network, about its “Hopper” product. The Hopper allows Dish Network subscribers to record several shows at one time. It also allows subscribers to entirely skip the commercials during programming. The technology “marks the beginning and end of each commercial” to create the AutoHop feature.
Fox sued Dish over their ad-skipping DVR and the Court has rejected a request for an injunction against the service. (USA Today) . So, like the curmudgeon, there will still be no interruptions (commercials) if someone so chooses. The court ruled that consumers have the fundamental right of choice and control.
If Fox chooses to appeal the Ninth Circuit opinion, it would probably end up being heard by the U.S. Supreme Court. Fox said in a statement that, “This is not about consumer choice or advances in technology. It is about a company devising an unlicensed unauthorized service that clearly infringes our copyrights and violates our contract”.
DID YOU KNOW that the word “maverick” became part of everyday language after Texan rancher Samuel Maverick refused to brand his cattle. Eventually any unbranded calf became known as a Maverick.
And for pic o’ day (I did get office permission to post this despite possible questionable language!!!!)