Food Lion uses a lion to persuade us to buy groceries.
Seeing a lion who is casually watching TV is probably more believable to me, then me walking down aisle 9 at the local Food Lion. I guess there are varying degrees of the suspension of disbelief. But I do want to believe in talking lions. It’s their power of persuasion in advertising.
This is a blog on persuasion. I decided to write on this topic when someone remarked that I am in a job of persuasion. I thought about it, and reminded myself that we all live a job of persuasion.
I negotiate with myself every morning. Before I get out of bed, I tell myself, “how about another 5?”.
When I was about four-years-old, I remember a Chevy dealership car lot that was near my grandparents house. It was the town of Muncy, Pennsylvania. Honestly, I guess that most would be hard pressed to call it a “car lot” because it only had about 9 or 10 cars on the lot.
That was the charm of Muncy. My birthplace; where the joke was that there was a tree at the beginning of Muncy that had two signs hanging on it. The first sign said “Welcome to Muncy“.On the back of the tree was a sign that said “Thank you for visiting Muncy“. Not really a true story, but it was a small town. That’s why the car lot only had 9 or 10 cars.
In addition to the cars, sat a big farming Combine Harvester. My grandfather had traded it in for a new truck. It sat there with a “for sale” sign, on the car lot, for over a year. Why? Because my “Pop Pop” had persuaded the car dealer that it was in his best interest to sell a truck and trade for that farming vehicle. I often wonder what happened to that Combine. But I saw the power of persuasion by a farmer.
Today is Thursday. You will be faced with opportunities for persuasion. What will you accomplish? The power of persuasion is the greatest of all super powers!
And for pic o’ day, If I believe in talking lions, why can’t I still believe in Unicorns!