How about a happy group get-together to start Our Monday Blog?
Have you ever received a bill at the end of your restaurant meal that has a smiley face drawn on it? Probably many times. It could be just a friendly server, but I have also been told that servers believe that they will get a larger tip because of it. Friendliness that pays!
That might be true, but there is real research to prove that there is really something that servers can do, to increase their tips by over 23%. Just one simple thing. Published in the Journal for Applied Psychology (study abstract here).
What to do? Bring mints with the bill. And how the server followed up with the mint even influenced the tip. Here’s a breakdown of the study:
- The first group included servers giving a single mint with the bill, with no mention of the mint. This increased tips by 3%.
- The second group of researchers had the servers bring two mints separate from the bill. The servers were also instructed to mention before bringing the mints, “Would anyone like some mints?”. This caused a 14% increase in the tip.
- The final research study had servers bring out the bill with a pair of mints. Shortly thereafter, the waiter came back with another set of mints in case anyone wanted more. That last group saw an increase of 23% in the tip.
Why did the mints impact the tip? A love of mints? Not so much! Although, you can’t be angry at mints! Right?
The answer is that researchers concluded that being personal left a positive impression. Especially at the most important time. Right when they were paying their bill.
The advice from those researchers is to have personal follow-ups. Good advice for anyone wanting happy clients or customers. It’s probably also good advice for someone in the restaurant business. Invest in personality and mints! And always follow up!
And for our pic o’ day… Yep!