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“Get a Tailor”

I often hear that we are living in difficult times. I cannot disagree. There is a lot of anger out there.  I guess that’s why I like this picture. Lessons from a dog about finding joy in living in the present!

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Which brings me to some anger that came in on our website a couple of nights ago. Here was the message:

Message Body:
You have the worst commercials I’ve ever seen. Your clothes are terrible. It would benefit you to meet with clothing specialist and a decent ad agency..

How about that! I guess she doesn’t like my suits… or my commercials? Where there is anger….there is also pain!

Which brings me to the survey that we had done several years ago. At the time, a political survey company, headed by a man named Frank Luntz, (His wikipedia) was a good place to start. He was know for doing political surveys in several states. This was long before Frank Luntz was regularly seen on Fox News. (By the way, his hair is fascinating. Just sayin’. Survey says?)

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It was around 1995, and I was still facing a lot of criticism for my commercials. On a weekly basis, I would hear from lawyers, who told me that they were offended by them. Some even said I was ruining the profession. So, even though business was good, I was still concerned about our marketing. I had to be confident in trying jury trials and legal marketing was still a bit new. (Today, people are so used to legal marketing that it’s not easy to even make an impact with TV ads)

I hired Frank Luntz to do a survey of several things, so that it didn’t seem like it was only a survey about our marketing. This was back in the day, when people would be honest about their feelings in a survey. Now… not so much.

Luntz finished his survey and left a voicemail that he wanted to go over the results. Even though we had hired him, he had no idea what we did as a business. Those doing the survey were not in any of our markets.

I called Luntz and said that I was returning his call. “What do you do for a living?”, he started out. I told him that I was a lawyer. He seemed more confused, which made me really wonder what he was about to tell me.

“I laughed when I read the survey responses”, Luntz said. Which isn’t what I expected. Then he went on to tell me what he had learned. One-third of the people liked me; one third despised me. And then he added, that there was about 6% who had never heard of me… and the rest could care less about me.

He went on to add, “keep doing what you are doing. It’s obviously working, because they know who you are”.

I have to admit that I fall in the category of wanting to be liked. Still, when I see a web hit that comes in about our advertising, I remember what Luntz told me. At least you are getting their attention. Advertising and branding. And 40 years from now, I hope I am still receiving those calls!

An attack on the suits? Right? Maybe I should show more of the socks next time!!!

And finally, I have to mention National Coffee Day.  Shouldn’t this be a federal holiday? Yes! On our law firm social media pages, we are having a contest, to celebrate.  These are the good days!

I hope you have a great weekend! And here is pic o’ day. More dog humor. I guess this pup is not living in the present!

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A Mind Made Up!

I call it the Firefighter Fact Experiment (research paper here) I am a nut for psychological research studies. (which probably explains why I sometimes write about them in Our Blog) Plus, I hearken back to my political science college days, because that was always such a moving target of information anyway. (Notice how I just rambled on there about nothingness?)

So back to my Firefighter Fact Experiment and how it relates to kneeling during the National Anthem. Do I have your attention or are you so bored of hearing about the kneel down, that you are almost about to stop reading the blog. Wait… that’s exactly what the research says!

Two groups were given a story about firefighters, and then a questionnaire to answer about the fact pattern. The study was done by Anderson, Lepper and Ross in 1980. (attached above).

One group was given information that proved that successful firefighters are also risk-takers. The second research group was given information that supported the idea that firefighters are not risk-takers at all, and that’s the very reason they are successful. Complete opposite fact-patterns. The participants then filled out their questionnaires.

After that portion was completed, the research facilitator then announced that the information that they had just read “was completely fictitious. I made it up. There is no evidence one way or another“.

In a follow-up study after this announcement, the participants were then asked what they believed about firefighters, and why. In each study, the participants still believed the original information that they had received. The announcement that it had all been made up did not change their opinion. They couldn’t give reasons why they believed the different views on firefighters and risk-taking. They simply had formed that opinion and it was not changed by the announcement.

In jury trials, we call that the trial story. Once jurors make up their minds, it is typically difficult to get them to change their minds.

I think it’s the same way with political issues. Specifically, I have noticed that about opinions on kneeling during the National Anthem. Once an opinion is set, people don’t usually change their opinion. In fact, they just get stronger about their opinion. And I suspect you would also say to me right now.. “And they are not afraid to just keep repeating their opinion”. It’s the psychological effect of believing what I believe… because I believe it! And it keeps Facebook with many postings!

 

And for pic o’ day, sometimes it’s crazy what strikes my funny bone!

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