Yes… it’s a good positive reminder that we should focus on the donut and not the hole. But here’s a lawsuit where it makes you question the donut too!
Krispy Kreme has been sued for fraud in a claim where the individual alleges that the donut ingredients are not accurately described ingredients. (Washington Times)
From across the pond (For some reason that makes me laugh when speaking of England!) comes a unique story in donut land.
Someone in the marketing department for the UK brand Krispy Kreme donuts, came up with a headline-grabbing campaign. The “Krispy Kreme Klub” which was created to allow children to decorate their own donuts.
Encouraging children to join the “KKK” somehow did not catch the company’s attention until the public outcry over the marketing that had gone awry.
In a statement, the company said: “Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores. We are truly sorry for any offence this completely unintentional oversight may have caused. “
I guess the old adage that “there’s no such thing as bad publicity” is just a bad slogan!
And for pic o’ day…