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Ice Cream Under Contract

Anytime that I can write about ice cream in the blog, it gets me excited. So, when I saw this story from the StarTribune.com, I said, “three scoops please!”.

This is a story about a Minnesota Dairy Queen that refuses to give in to corporate Dairy Queen. Since Warren Buffet’s group owns Dairy Queen, it gives me some personal satisfaction to know that someone says “No” to his rules because a contract allows them to do it.

66-years-ago, the owners of a Moorhead, Minnesota Dairy Queen opened their doors as a restaurant. It shuts down in the winter, has no indoor seating , no drive-thru,  and  their customers stand in line on the sidewalk for their frosty treats, no matter what the weather is outside.

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Despite what the corporate management for Dairy Queen may want, this store still operates under a 66-year-old contract that allows them to dish up old-time treats, as well as corporate-approved items.

While newer Dairy Queens operate under strict corporate guidelines, messaging and menus; the Moorhead shop still operates mostly under the terms of a contract signed in 1949. So, they can serve such items as Mr. Maltie, a chocolate malt on the stick; The Monkey Tail,  which is a chocolate-covered frozen banana; and the famous Chipper Sandwich: vanilla ice cream sandwiched between two chocolate chip cookies and then dipped in chocolate.

According to the owner who purchased this store in 1995, “If we changed to the new corporate way, virtually all our food items would be gone,”. He was able to continue operating under the 1949 agreement. However, he acknowledges that corporate would like to see them just fade away.

He says that the corporate lawyers have tried to financially encourage him to sign a new agreement but “there just aren’t enough zeros” to dump the extra flavors and the special feeling that the personalized Dairy Queen gives to its customers. How can you argue with a menu item titled “The Curly Shake” which is a shake with a sundae on top.

To me, different is an experience. A contract that must be honored. Plus, I just like to see the term Rogue and Dairy Queen together!

 

And for pic o’ day, procrastination is sometimes my blog writing enemy:

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